Grassfed Beef Could Go Mainstream - Civil Eats Here is a great article about the emergence of premium grass fed beef. The article mentions why grass fed beef is becoming more and more popular with customers but also what the challenges are for domestic beef farmers and why its so expensive to produce premium grass fed beef in the US. This provides us with an excellent opportunity to capitalize on increasing demand, while still providing our customers with competitive pricing. It's a win-win-win situation (unless you own a traditional feedlot). This is worth a read. Our customers are aware that their patrons are looking for healthier and more sustainable options, but their perception is that grass fed beef is tough and tastes bad. Our job is to educate them and help them grow their sales and profit. Click here for the article.